Every company needs to generate sales to earn
money. Sadly, businesses today do make efforts to be innovative. Every new
business has the identical or copy-paste methods when it comes to product
development. Rarely, a business cares for innovative approach.
I have seen entrepreneurs breaking their skulls
to prepare a perfect business plan or preparing forecasts, everything, every
process is so standardized that it becomes difficult to differentiate one
business from other. The pain staking process of developing a killer marketing
strategy, or developing a futuristic product does not guarantee success. In
Fact, 80% of small business fails because they are too obsessed with the
processes that they tend to ignore the customer, the core of the business.
The surprising fact is that despite such
failure rate, our entrepreneurs fail to learn, fail to recognize that each
process of the organization must be geared towards customer. Every department,
from production to sales must be driven by zeal to excel in customer
satisfaction. Unless, companies wake up to this fact, the business ventures
will continue to fail.
Each business is different; each business has
different needs, and requires different strategies. A business cannot replicate
success simply by using the same set of tools that made one company successful.
The business environment is all about uncertainty, and a set of tools or
strategies cannot ensure success for business. An entrepreneur must be willing to take
calculated risks, to walk on uncharted territory, he must be willing to
experiment, only then a business can be assured of success.
Today companies rush to generate sales, without
establishing an identity, and this approach eventually results in disaster.
While sales are needed, they are not the end to the means. The only thing that
matters is customer.